I focus on simplifying complex user flows in high-traffic products, balancing user needs, business goals, and technical constraints.
I’ve been fortunate to have a multidisciplinary education, which has enriched my design approach. These experiences allow me to tackle challenges from multiple perspectives and continuously evolve as a designer.What excites me most about design is the opportunity to learn, adapt, and push my creative boundaries while solving real user problems.
I care deeply about building products that feel intuitive, honest, and easy to use — especially when complexity is unavoidable.
Role: Product Designer & Webflow Developer
Company: Rodazur
Timeline: 4 months
Platform: Mobile & Web
📝 Problem: Rodazur had no website to showcase products or share catalogs, limiting customer access to information.
💡 Solution: Designed and developed a responsive Webflow CMS site with downloadable catalogs, social media integration, and brand-aligned visuals.
📈 Impact: Launched a professional online presence, improving accessibility and creating a scalable platform for future growth.
Role: Product Designer
Company: Sky Betting & Gaming
Timeline: 3 months
Team: Designers, Devs, Product Manager, Product Owners
Platform: Mobile
📝 Problem: Users experienced friction and confusion when interacting with betting games, leading to drop-offs in key moments.
💡 Solution: Improved hierarchy, interactions, and feedback to simplify game-related flows while staying within regulatory and technical constraints.
📈 Impact: Delivered a clearer and more usable experience aligned with user needs and business priorities.
Role: Product Designer
Company: Blip.pt & Paddy Power
Timeline: 12 months
Team: Designers, Devs, Product Manager, Product Owners
Platform: Mobile & Web
📝 Problem: Inconsistent components across products created usability issues and slowed down design and development workflows.
💡Solution: Contributed to defining and refining reusable components and patterns in close collaboration with design and engineering teams.
📈Impact: Improved consistency across products and enabled faster design handoffs and more efficient development.
Role: Product Designer
Company: Blip.pt & Paddy Power
Timeline: 8 months
Team: Designers, Devs, Product Manager, Product Owners
Platform: Mobile & Web
📝 Problem: Users struggled to understand and manage complex multi-bet combinations, leading to errors and frustration in a core feature.
💡 Solution: Simplified the bet-building flow by improving structure, clarity, and interaction feedback while supporting complex edge cases.
📈 Impact: Reduced friction in the betting experience and supported stronger engagement with a key product feature.
A selection of earlier projects, concept work, and visual explorations created throughout my design journey.
I am currently looking for opportunities where I can grow as a designer
and contribute to impactful projects.
💌 Want to collaborate or just say hi?
Feel free to reach out—I’ll get back to you as soon as possible!
